The Beauty Regimen for the Loewe Squeeze

The Beauty Regimen for the Loewe Squeeze
Image by Mytheresa

The Loewe Squeeze is one of Jonathan Anderson's most quietly inventive final contributions to the maison — a soft, gently pleated hobo bag whose defining feature is the pair of leather knot ties at either end that visually "squeeze" the body into its distinctive sculpted silhouette. Crafted from butter-soft Nappa lambskin, the Squeeze arrived to instant acclaim and has quickly become one of the maison's defining modern signatures. To care for a Squeeze is to preserve a bag whose beauty depends entirely on the tension between softness and structure.

The Squeeze's defining feature — its pleated body, cinched at either end by leather knot ties — is also its central care challenge. Stored empty, the pleats can flatten unevenly, and the softly gathered body loses its dimensional sculpting. Over time, unsupported pleats settle into permanent creases that erase the bag's most distinctive detail. A bag pillow shaped to the Squeeze's interior, finished in satin and gently filled, restores the pleated silhouette during rest, holding the leather in suspension so each pleat rests in its original position rather than flattening under its own weight.

The Nappa lambskin used for the Squeeze is exquisitely soft — one of the butteriest finishes in modern luxury, with a matte sheen that defines Loewe's contemporary aesthetic. This softness is also its most acute vulnerability. The Squeeze shows water spots immediately, scuffs at the corners with the slightest contact, and absorbs color from dark denim or unfinished surfaces almost instantly. Between wears, a dry microfiber cloth lifts dust without disturbing the finish; conditioners and cleaners disturb the dye and the matte surface that gives Loewe's leather its whisper-quiet authority.

The knot ties at either end are the Squeeze's most-handled features. Frequently untied and retied to open the bag, the leather at the knots bears repeated stress and can develop fraying at the fold points. Storing the bag with the knots loosely tied rather than cinched tight preserves the leather considerably. The knots should be wiped gently with a dry microfiber cloth between wears; water and oils should be kept far away.

The shoulder strap, whether the slim leather variant or the wider chain-strap edition, presents the familiar hazards of every soft-leather bag. On chain-strap versions, a satin chain wrap prevents the metal from resting against the delicate lambskin. On leather-strap versions, the strap creases at its fold and buckle points and is best stored coiled gently rather than buckled tight.

Storage protects the bag's softness. A breathable satin dust bag, fully enclosing the Squeeze, shields the Nappa from dust, humidity, and UV fade while letting the leather breathe — Loewe's porous Nappa is particularly vulnerable to sealed plastic, which traps the moisture the leather cannot tolerate. The bag should be stored upright or laid gently in a cool, dark place, never stacked beneath heavier pieces that would crush the pleats.

The Squeeze is Loewe at its most sculpturally inventive — a bag whose pleated body and cinched knots declare their sculptural intent without a single visible logo. Cared for with the patience this material deserves, its lambskin stays buttery, its pleats stay dimensional, and its quiet ingenuity endures for decades.

SHOP BAG CARE FOR THE SQUEEZE

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