Founded in 1968 by Heidemarie Jiline “Jil” Sander in Hamburg, Germany, the Jil Sander brand has become synonymous with minimalist elegance and refined craftsmanship. Initially launching her own boutique, Sander introduced her first womenswear collection in 1973, characterized by clean lines, neutral palettes, and luxurious fabrics—a stark contrast to the flamboyant styles of the era. This distinctive aesthetic earned her the moniker “Queen of Less,” reflecting her commitment to understated sophistication.
The brand gained international acclaim throughout the 1980s and 1990s, expanding its presence with flagship stores in fashion capitals like Paris, Tokyo, and New York. In 1989, Jil Sander AG went public on the Frankfurt Stock Exchange, marking a significant milestone in its growth .
In 1999, the Prada Group acquired a majority stake in the company. However, creative differences led to Sander’s departure in 2000. She briefly returned as creative director in 2003 but left again in 2004. Subsequent years saw a series of leadership changes, including the appointment of Belgian designer Raf Simons in 2005, who infused the brand with a modernist edge while preserving its minimalist roots .
After several ownership transitions, including a period under Japanese conglomerate Onward Holdings, the brand was acquired by the Italian fashion group OTB in 2021. Under OTB’s stewardship, Jil Sander continues to uphold its legacy of minimalist luxury, offering meticulously crafted collections that resonate with contemporary sensibilities .
Jil Sander’s enduring influence lies in its unwavering dedication to purity of design and quality, solidifying its status as a cornerstone of minimalist fashion.